Hospice Muskoka is a nonprofit organization providing physical, mental and emotional support for those diagnosed with a life-threatening illness and their families. Most community members know Hospice Muskoka through contact with their Hospice facility, Andy’s House.

After conversations with the Executive Director and visiting the Hospice facility, I felt their branding wasn’t reflective of the organization’s impressive clinical expertise and warm and inviting atmosphere.

Keeping their existing logo, I developed a fresh new look, implementing it across their marketing materials. I started building out a reference system to make it easier when working across various marketing channels. This is still a work in progress!