CrowdRiff Social Ad Campaigns
CrowdRiff is a SaaS company which makes sourcing user-generated destination images and videos a breeze. It’s specifically targeted to organizations in the tourism industry.
RH Consulting had been working with CrowdRiff to develop paid ad campaigns for several years. I was familiar with the CrowdRiff platform, having used it to source UGC during my time at Destination Toronto (formerly Tourism Toronto).
I worked closely with RH Consulting to come up with the art direction for CrowdRiff’s static and animated social ads from 2022 to 2023. Each campaign consisted of 3-4 variations and included both stories and feed ads.
As our list of deliverables grew, I onboarded another designer. Together we tackled the art direction and design of the social ads.
