Working in collaboration with copywriter Katrina Riccio, I provided the creative direction and then executed this printed local guide to Toronto. Our aim was to keep the information digestible and visual. The content is based around the neighbourhood “views” within the city. The instagram images were sourced through CrowdRiff and I created the handwritten headlines and doodles, adding more whimsy and buzz to liven up this corporate piece. The book is currently being used by the Tourism Toronto Business Events team to promote Toronto as a host city internationally.
Design, Illustration, Photography