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North America’s Largest Exposition, Networking and Educational Event for Design, Construction and Real Estate introduced it’s umbrella brand The Buildings Show in 2014, requiring a strong visual identity to unify the 5 preexisting shows.
We used show specific colours, as outlined in our brand guidelines, and assigned one image to each show, including the umbrella brand, and applied these across all platforms. For each show, icons, splash screens and banners were produced to reflect the new uniformity in the event’s Mobile App.
The Mobile App holds information pertinent to attendees, including the seminar program, a networking database, interactive show maps, and exhibitor details.