| South Row Branding
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South Row Branding

This personal project is close to my heart. In 2015, I had an idea for a bake + design shop, and started the process of bringing it to life, which included the branding and a website mock-up. The concept of the shop is to provide a cafe-type space which incites creativity, offering a free inspiration library, workshops, and design objects to interact with (and purchase). It would also sell coffee and baked goods. The shop is named South Row after Southampton Row in London, UK, where I attended University. The experimental and playful time during the beginning of my design career is reflected in the name, use of colour and typography.


I felt that since the business was multi-faceted, that this should be iterated in the branding, and used multiple complimentary gradients.