| ASAE’S “The Classic” Event Design
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ASAE’S “The Classic” Event Design

Working in collaboration with the creative lead and copywriter at Tourism Toronto, I conceptualized the event’s “festival” theming, planned and executed the design of signage for the¬†American Society of Association Executives 2017 annual meeting and exposition¬†party “The Classic,” which took place in Toronto at Rebel/Cabana. Each food station was based around a specific festival that is held in Toronto and I assigned a corresponding icon for each and turned them into a colourful pattern to embody a lively festival vibe. For the general signs (welcome, thank you, etc) I created a pattern using a combination of all the icons.


Design, Illustration