One of the projects I’ve been overseeing each year at Informa is the annual show guide for The Buildings Show (previously December Shows), which is North America’s Largest Exposition, Networking and Educational Event for Design, Construction and Real Estate. I’ve had the pleasure of slowly evolving the branding each year to reflect a more modern and exciting look.
This year, I was given a brief to completely redesign the show guide from scratch, using my own photographs for the South Building cover. This undertaking included reformatting the content to fit into a much smaller size, as well as incorporating our co-event IIDEXCanada. Above is the approved mock-up. The new direction has already been applied across various promotional materials.
See the previous year’s Show Guide here.